Your Binary Stars Map — a two-minute read on your business + impact

a two-minute read on your business + impact

Your Binary Stars Map

Hang out in the business world for two minutes and you'll hear about a "north star." Here at Boundless Impact, we believe that every thought-leader business actually runs on two concepts, so we call them your "binary stars": two stars that are gravitationally bound to and in orbit around each other.

We also believe that clarity is one of the greatest gifts any business owner can receive: it's what we do for all our clients. So let's pull the curtain back and shed some light on this binary star system. Answer ten quick questions to see how clear each star — revenue and impact — is right now, and how the two are sitting relative to each other. No right or wrong answers — we're looking for clarity, not correctness!

Revenue

How clear the business model is — independent of how well it's performing.

Impact

How clear the mission is — independent of how well it's being told.

By Caroline Horste for Boundless Impact LLC. Say hi on Instagram or Threads @carolinemanages.